JULES KIM

From concept to execution, each collaboration builds a world—where storytelling, aesthetics, and innovation align to express authentic, lasting impact.

 

Balancing intuition and strategy, I translate concepts into visual and emotional identities that move with clarity and purpose.

 

Topspin

Inspired by the US Open and NYC tennis culture, TOPSPIN brings sport, jewelry, fashion and nightlife onto the same court. Shot in Brooklyn by Brooke Nipar, featuring athlete-turned-DJ Jasmine Solano, with BTS by Kareem Black and courts by LVBL Club.

Glitch Flora

A floral scanography collaboration with Paris-based artist Chase Coughlin, directed by Bijules. Merging gold and bloom through analog technique, it reflects a vision where nature and human craftsmanship coexist—celebrating imperfection, intuition, and the boundless evolution of design.


 

New Werk City

Bijules campaign featuring a diverse cityscape and moody Behind the Scenes. Shot by Kareem Black and Dax Anderson.


Natura Morta

An editorial focused on the simplicity of fashion and ornament. Shot by Alessandro Simonetti.