Dive into discovery. What defines the product, the brand, the voice, the values?

mission & values

Examine what values constitute an overall vision and goal for your brand/ project.

client & COMMUNITY

Who is the end user? What attracts them? How do they discover the work? What motivates them?

voice

Create a specific language tied to the work’s values and vision.

style guide

Develop logo, fonts, color wheel, and usage throughout visual identity.